Autodesk had a problem. Or more specifically, major architecture studios had a problem with Autodesk. So much so  that they sent an open letter criticisng the software company for the rising cost and lack of development of its Revit tool.  In short, architects felt that Autodesk was placing its profits above the actual needs of its customers.

‘For Your Vision’ was a campaign to re-calibrate and revitalise the relationship, placing architects’ visions at the top of the pyramid with Autodesk in a clearly supporting role, playing their part to make those visions visonary become reality.