British Airways
a very british quirk to explain a credit card perk





Concept
Copywriting
Art Director: Andrew Gardiner
Agency: BBH

Press, Print, Outdoor

More than any other nation, the Brits have a liking for naming places over there after places over here, especially in the USA 

So, when it came finding a more engaging way to tell Americans that there were ‘no foreign transaction fees’ if they signed up to a British Airways Visa Signature Credit Card, the answer was a simple one.







Updated 24.10.31