Cathedral City Lighter
proving that low-fat doesn’t mean low satisfaction
Concept
Copywriting
Creative Direction
Agency: Haygarth
Copywriting
Creative Direction
Agency: Haygarth
Cathedral City Lighter is the holy grail of lighter cheese. While other lighter cheeses melt away to greasy stain on toast., Lighter retains it’s cheesiness just as a full-fat cheese would.
Hard to believe? Not when you got to sample it for yourself at our custom-built cheese on toast van as part of The Big Cheese Tease. Did it work? We had to move the van on from outside the Mega-Asda in Watford because product had sold out in store by lunchtime of the first day of the promotion.
Hard to believe? Not when you got to sample it for yourself at our custom-built cheese on toast van as part of The Big Cheese Tease. Did it work? We had to move the van on from outside the Mega-Asda in Watford because product had sold out in store by lunchtime of the first day of the promotion.