Cathedral City Lighter
proving that low-fat doesn’t mean low satisfaction





Concept
Copywriting
Creative Direction
Agency: Haygarth


Cathedral City Lighter is the holy grail of lighter cheese. While other lighter cheeses melt away to greasy stain on toast., Lighter retains it’s cheesiness just as a full-fat cheese would.

Hard to believe? Not when you got to sample it for yourself at our custom-built cheese on toast van as part of The Big Cheese Tease. Did it work? We had to move the van on from outside the Mega-Asda in Watford because product had sold out in store by lunchtime of the first day of the promotion.





Updated 24.10.31