Enterprise businesses are big on claims that people don’t always find believable. For The COP 26 Climate Conference in Glasgow, The posters and film that greeted attendees saw EY let its people speak on the company’s behalf instead. The film, shot on EY employees’ own smartphones with the footage then edited together, had an authenticity you don’t get with paid-for talking heads. It also spoke volumes about EY’s commitment to helping businesses with their sutsainability programs.