Genes Reunited
attracting new users with new ways to use the site
Led pitch team
Brand strategy
Copywriting
Creative Direction
Agency: Will London
Television, Sponsorship, Outdoor, Print, Online
Brand strategy
Copywriting
Creative Direction
Agency: Will London
Television, Sponsorship, Outdoor, Print, Online
Genes Reunited were looking to blow the boring-dust of the ‘researching my family tree’ business.
This campaign looked to attract new customers outside of the typical older male demographic. It repositioned the brand as helping people find their roots, trace people they’d lost touch with, and find answers to family mysteries.
This campaign looked to attract new customers outside of the typical older male demographic. It repositioned the brand as helping people find their roots, trace people they’d lost touch with, and find answers to family mysteries.