Honda Motorcycles
making freedom the real product
Concept
Copywriting
Creative Direction
Agency: Tugboat London
Art Director: Andrew Gardiner
Press, Print
Honda Motorcycles are builders of the most popular ‘bike of all time (the humble C50) and originators of the first ‘rice rocket’ superbike, the Honda Fireblade. But more important than all that, they are also leading purveyors of the unique sense of freedom only riding a motorcycle can bring.