Krispy Kreme Doughnuttery
creating a habit to increase frequency of purchase
Led pitch team
Brand strategy
Copywriting
Creative Direction
Agency: Will London
Press, Print, Online
Brand strategy
Copywriting
Creative Direction
Agency: Will London
Press, Print, Online
Most everyone loves a Krispuy Kreme. The problem for the brand was that most everyone also only loves them once or twice a year as a treat.
Looking to the most succesful habit creation of recent times - The National Lottery - we launched The Dougnuttery. Price of entry into the world’s first monthly doughnut Lottery? Send in a pic of yourself enjoying a Krispy Kreme and you get entered into the monthly live online draw to win free doughnuts for a year.
Looking to the most succesful habit creation of recent times - The National Lottery - we launched The Dougnuttery. Price of entry into the world’s first monthly doughnut Lottery? Send in a pic of yourself enjoying a Krispy Kreme and you get entered into the monthly live online draw to win free doughnuts for a year.