Business was booming in Africa and, across the continent, companies were looking to increase their connectivity. How to make them consider a little-known African provider instead of huge global players like Vodafone?

There was no way Liquid could compete on size, but they had something none of their competitors did. Born, bred, and built in Africa, AfriCAN tapped into a groundswell of African pride as Liquid brought entrepreneurial spirit, local knowledge and a genuine belief in Africa and African business to the table.

Liquid won Best Operator in an Emerging Market at the World Communications Awards the year after this campaign ran and remain established as the Africa’s leading independent telecoms provider.