Having established ‘How the world gets ready’ as Remington’s brand positioning, we explored ways of going beyond just getting ready to go out. Just as looking good takes preparation, so too does taking on slightly more demanding tasks as demonstrated by the trials bike genius Danny Macaskill and David Belle, the father of Parkour.

Two pieces of content that offered a special insight into two unique talents made for great engagement with an audience that is is usually fairly cynical of being sold to.