Square were the largest mobile payment provider in the US, but  no one had heard of them in the UK. Add to that, many small businesses in the UK were reluctant to move away from cash, those who had were reluctant to switch providers, and there was a job to do convincing them Square could relate to people running small businesses in Britain today.

Enter ‘Our Gracie’, the perfect spokeswoman to tackle every one of those concerns, Square and Fair.