W3 Club
embracing change from the brand up





Facilitated brand workshop
 Brand naming and positioning
Copywriting
Creative Direction
Agency: Mediablaze

 Design:  Matt Burke



The fitness industry has undergone a quiet revolution in recent years. Yes, abs still feature highly on wishlists, but there has been a shift to a  more gentle manifestation of fitness too, with healthy minds becoming as importnat as healthy bodies.

W3 - located in W3 London - was conceived as destination that didn’t just embrace this trend, but had it built into its DNA with a lighter, brighter, less purely performance obsessed approach to getting - and staying - fit.





Updated 24.10.31