Zoggs
helping everyone discover the joy of swimming
Posters, Print, PoS, Social, Digital, B2B
Being Australian, Zoggs love swimming and think everyone else should too. That means talking to a huge spectrum of people, from parents taking their babies to first swim lessons, all the way to game-faced triathletes and open water marathon swimmers. Then you add in all the different products from water wings and swimming nappies to goggles and wetsuits and the challenge is quite clear.
How do you speak to all these different audiences, about all these different products, and still be recognisable as the same brand across all of it?
How do you speak to all these different audiences, about all these different products, and still be recognisable as the same brand across all of it?
Brand Positioning
Brand story, print, press, and content films established Zoggs’ Aussie swimming credentials and being for swimmers of all levels and all ages
All Swimmers Welcome campaign launched the broad Zoggs wetsuit range to casual swimmers, triathletes, and swim-runners alike.
All product launches are supported by B2B comms showing how every Zoggs product reinforces brand values while making it easier to discover the joy of swimming
Each campaign speaks directly to the audience in visual and written langugae that resonates. For triathletes, no strangers to spending money on kit, Zoggs’ iconic Predator goggle was positioned as the swim-equivalent to that premium pair of Oakleys they wear on the bike.